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MMIT’s M-Content platform has been developed with the African Sub-Saharan market in mind. In a continent that is growing rapidly and has over 700 million mobile phone subscribers opportunities are endless.  In Nigeria there are over 16 million users of Facebook, Skype, Blackberry, Apple, and Android. In Kenya there are over 7 million users of these same devices.  On the flip side of those numbers only 24% of working age adults in Sub-Saharan Africa hold a traditional bank account with a formal financial institution and a considerably lower percentage of adults have credit or debit cards. With our M-Content platform we will be providing a way for this underserved segment to access and purchase online content and apps they wish to have on their mobiles and PCs.

Before I go further let me first describe our M-Content platform and some of the services it provides our consumers.  Our M-Content product allows consumers with a mobile money wallet, and also consumers who don’t have a mobile money wallet, to purchase content from sites like the Blackberry store, Google, Amazon, the Android store, and I Tunes to name a few and top up or apply credit on gaming and social media sites such as Facebook, EA Sports, Sony Play-Station, and Skype. It also allows consumers who want to purchase apps or apply credit on various sites to do so via their mobile phone, PC or tablet.  Our platform provides a convenient way to do this without the need to use credit or debit cards and instead utilize cash vouchers and the mobile wallet. This eliminates the risk of exposing one’s credit card or debit card on the internet or having the transaction denied due the card coming from a high risk region for fraud and opens the door to such E and M-commerce sites for larger numbers of consumers in emerging markets who do not have access to credit and debit cards.

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MMIT is aware of the possibilities and is currently at work on our M-Content platform and expects this product to be launched and live by the beginning of 2013.  We will keep you up to date on the product launch and will announce the official launch date once that decision has been made.  To learn more about MMIT, our M-Content platform, and the other products and services MMIT provides please visit our website at http://www.mmitonline.com.

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